SBS 2024 Upfront Roadshow at The Refinery Newstead
The Brisbane leg of the SBS 2024 Upfront Roadshow was held at The Refinery Newstead — a beautifully styled industrial venue that set the tone for an afternoon of presentations, conversation, and networking.
As part of the national roadshow, the event brought together industry guests to hear about SBS’s digital successes and plans for the year ahead. The brief focused on capturing the space, the atmosphere, guest interactions, and the key moments throughout the program.
The event and brief
Coverage was required across multiple elements of the afternoon — from styling and table details to media wall imagery, candid networking moments, and formal presentations.
With a strong emphasis on event design, it was important that the imagery reflected not only what happened on stage, but how the space felt as guests moved through it.
Working within the space
The Refinery’s compact layout meant guests were often mingling in close proximity, particularly during lunch and networking. Working with a combination of focal lengths allowed moments to be captured naturally, without disrupting conversations or drawing attention.
This approach created a balanced gallery — a mix of candid interactions, room-wide perspectives, and detail-driven images that captured the character of the event.
The Outcome
The final gallery provided SBS with a varied collection of images to use across communications and future promotions, documenting the Brisbane event as part of the broader national series.
If you’re planning a corporate event, roadshow, or branded showcase, you can view more of my event photography work in Brisbane.
